380 Ways to Freak Out Your Roommate
- Smoke jimson weed. Do whatever comes naturally.
- Switch the sheets on your beds while s/he is at class.
- Twitch a lot.
- Pretend to talk while pretending to be asleep.
- Steal a fishtank. Fill it with beer and dump sardines in it. Talk to them.
- Become a subgenius.
- Inject his/her Twinkies with a mixture of Dexatrim and MSG.
- Learn to levitate. While your roommate is looking away, float up out of your seat. When s/he turns to look, fall back down and grin.
- Speak in tongues.
- Move your roommate's personal effects around. Start subtly. Gradually work up to big things, and eventually glue everything s/he owns to the ceiling.
- Walk and talk backwards.
- Spend all your money on Jolt Cola. Drink it all. Stack the cans in the middle of your room. Number them.
- Spend all your money on Transformers. Play with them at night. If your roommate says anything, tell him/her with a straight face, "They're more than meets the eye."
- Recite entire movie scripts (e.g. "The Road Warrior," "Repo Man, "Casablanca,") almost inaudibly.
- Kill roaches with a monkey wrench while playing Wagnerian Arias on a kazoo. If your roommate complains, explain that it is for your performance art class (or hit him/her with the wrench).
- Collect all your urine in a small jug.
- Chain yourself to your roommate's bed. Get him/her to bring you food.
- Get a computer. Leave it on when you are not using it. Turn it off when you are.
- Ask your roommate if your family can move in "just for a couple of weeks."
- Buy as many back issues of Field and Stream as you can. Pretend to masturbate while reading them.
- Fake a heart attack. When your roommate gets the paramedics to come, pretend nothing happened.
- Eat glass.
- Smoke ballpoint pens.
- Smile. All the time.
- Collect dog poop in baby food jars. Sort them according to what you think the dog ate.
- Burn all your waste paper while eyeing your roommate suspiciously.
- Hide a bunch of potato chips and Ho Hos in the bottom of a trash can. When you get hungry, root around in the trash. Find the food, and eat it. If your roommate empties the trash before you get hungry, demand that s/he reimburse you.
- Leave a declaration of war on your roommate's desk. Include a list of grievances.
- Paste boogers on the windows in occult patterns.
- Shoot rubber bands at your roommate while his/her back is turned, and then look away quickly.
- Dye all your underwear lime green.
- Spill a lot of beer on his/her bed. Swim.
- Buy three loaves of stale bread. Grow mold in the closet.
- Hide your underwear and socks in your roommate's closet. Accuse him/her of stealing it.
- Remove your door. Ship it to your roommate's parents (postage due).
- Pray to Azazoth or Zoroaster. Sacrifice something nasty.
- Whenever your roommate walks in, wait one minute and then stand up. Announce that you are going to take a shower. Do so. Keep this up for three weeks.
- Array thirteen toothbrushes of different colors on your dresser. Refuse to discuss them.
- Paint your half of the room black. Or paisley.
- Whenever s/he is about to fall asleep, ask questions that start with "Didja ever wonder why...." Be creative.
- Shave one eyebrow.
- Put your mattress underneath your bed. Sleep down under there and pile your dirty clothes on the empty bedframe. If your roommate comments, mutter "Gotta save space," twenty times while twitching violently.
- Put horseradish in your shoes.
- Shelve all your books with the spines facing the wall. Complain loudly that you can never find the book that you want.
- Always flush the toilet three times.
- Subsist entirely on pickles for a week. Vomit often.
- Buy a copy of Frankie Yankovic's "Pennsylvania Polka," and play it at least 6 hours a day. If your roommate complains, explain that it's an assignment for your primitive cultures class.
- Give him/her an allowance.
- Listen to radio static.
- Open your window shades before you go to sleep each night. Close them as soon as you wake up.
- Cry a lot.
- Send secret admirer notes on your roommate's e-mail.
- Clip your fingernails and toenails and keep them in a baggie. Leave the baggie near your computer and snack from it while studying. If s/he walks by, grab the bag close and eye him/her suspiciously.
- Paste used Kleenexes to his/her walls.
- Whenever your roommate comes in from the shower, lower your eyes and giggle to yourself.
- If you get in before your roommate, go to sleep in his/her bed.
- Put pornos under his/her bed. Whenever someone comes to visit your roommate when they're not home, show them the magazines.
- Whenever you go to sleep, start jumping on your bed . . . do so for a while, then jump really high and act like you hit your head on the ceiling. Crumple onto your bed and fake like you were knocked out . . . use this method to fall asleep every night for a month.
- If your roommate goes away for a weekend, change the locks.
- Whenever his/her parents call and ask for your roommate, breathe into the phone for 5 seconds then hang up.
- Whenever s/he goes to shower, drop whatever you're doing, grab a towel, and go shower too.
- Find out your roommate's post office box code. Open it and take his/her mail. Do this for one month. After that, send the mail to him/her by UPS.
- Collect all of your pencil shavings and sprinkle them on the floor.
- Create an imaginary cat for a pet. Talk to it every night, act like you're holding it, keep a litter box under your desk. After two weeks, say that your cat is missing. Put up signs in your dorm, blame your roommate.
- Call safety & security whenever your roommate turns up his/her music.
- Follow him/her around on weekends.
- Sit on the floor and talk to the wall.
- Whenever the phone rings, get up and answer the door.
- Whenever someone knocks, answer the phone.
- Take his/her underwear. Wear it.
- Whenever your roommate is walking through the room, bump into him/her.
- Stare at your roommate for five minutes out of every hour. Don't say anything, just stare.
- Tell your roommate that someone called and said that it was really important but you can't remember who it was.
- Let mice loose in his/her room.
- Give each of your walls a different name. Whenever you can't answer a problem, ask each of your walls. Write down their responses, then ask your ceiling for the final answer. Complain to your roommate that you don't trust your ceiling.
- Take your roommate's papers and hand them in as your own.
- Skip to the bathroom.
- Take all of your roommate's furniture and build a fort. Guard the fort for an entire weekend.
- Gather up a garbage bag full of leaves and throw them in a pile in his/her room. Jump in them. Comment about the beautiful foliage.
- When you walk into your room, turn off your lights. Turn them on when you leave.
- Print up satanic signs and leave them in your room where s/he can find them.
- Whenever you're on the phone and s/he walks in, hang up immediately without saying anything and crawl under your desk. Sit there for two minutes than call whoever it was back.
- Insist on writing the entire lyrics to American Pie on your ceiling above your bed. Sing them every night before you go to bed.
- Use a bible as Kleenex.
- Burn incense.
- Eat moths.
- Buy Sea Monkeys and grow them. Name one after your roommate. Announce the next day that that one died. Name another one after your roommate. The next day say that it died. Keep this up until they all die.
- Collect Chia Pets.
- Refuse to communicate in anything but sign language.
- Eat a bag of marshmallows before you go to bed. The next day, spray three bottles of whip cream all over your floor. Say you got sick.
- Wipe deodorant all over your roommate's walls.
- If you know that s/he is in the room, come barging in out of breath. Ask if they saw a fat bald naked Tibetan man run through carrying a hundred dollar bill. Run back out swearing.
- Leave apple cores on his/her bed.
- Keep feces in your fridge. Complain that there is never anything to eat.
- Urinate in a jar and leave it by your bed. When your roommate isn't looking, replace it with a jar of apple juice. Wait until your roommate turns around. Drink it.
- Don't ever flush.
- Buy an inflatable doll. Sleep with it.
- Hang stuffed animals with nooses from your ceiling. Whenever you walk by them mutter, "You shouldn't have done that to me."
- Lick him/her while they are asleep.
- Dress in drag.
- Buy Lays potato chips with all your money. Stack the bags in the middle of the room in a pyramid. Eat them whenever your roommate is in the room. For every one you eat, offer your roommate one, each time telling him, "No one can eat just one."
- Wear no clothes in the room except a cowboy hat.
- Lay in the middle of the room and chant to pagan gods.
- Plant grass in the carpet and scream at your roommate every time s/he takes a step in the room. Put up a 'please don't walk on the grass' sign.
- Give your roommate's clothes to the Salvation Army.
- Pretend to shower often but only wash your hair in the sink. See how long it takes your roommate to notice.
- Read lots of science fiction and begin to act as though you think your roommate is an alien in disguise. Jump on him/her and try to rip off the humanoid mask the alien is wearing.
- Invite a homeless person to live in your room and sleep in your roommate's bed.
- Set off the smoke alarm in your room and tell the fire department your roommate was smoking.
- Become your own twin brother and tell your roommate that you and your brother never appear in the same place at once. Tell your roommate the same thing again after leaving and coming back into the room.
- Sleep face down under your mattress on a bunkbed and stare at your roommate all night through the springs.
- Wear ammonia as a cologne.
- Whenever your roommate goes to sleep, wake up.
- Whenever your roommate wakes up, go to sleep.
- Have really weird friends who have strange loud conversations. Whenever your roommate walks in, you all be quiet and stare at him/her until s/he leaves.
- Mount a wall-sized mirror on your wall and then ask your roommate not to look at it because demonic forces from the other side will escape into this world if s/he does.
- Build an antfarm. Let your ants have "jailbreaks". Then ask your roommate to help you hunt down all the renegade ants.
- Wear nothing but tightie-whities whenever your roommate has guests.
- Nail boards across your window. When your roommate asks why, tell him/her you know they're all watching you.
- Start a scab collection. Keep it in a locked glass case on your desk. Tell your roommate that you know s/he was looking for the key.
- Leave Kleenexes dipped in mayonnaise on the floor. Tell guests that your roommate is disgusting and show them.
- Start a new-wave cult. Hold nightly candle-lit rituals in your room with your followers.
- Begin to accumulate a used gum ball. Weigh it every day. Accuse your roommate of stealing gum.
- Throw blood on your roommate when s/he is wearing a coat and shout "animal killer".
- Get a friend to leave a message on the phone with your roommate for you saying the test results came back positive. When your roommate tells you, cough, faint, and then refuse to discuss it.
- Laugh a lot in the morning. Tell your roommate to be happy all the time.
- Put no-doze pills in your roommate's drinks.
- Set your alarm clock for three o'clock. Push the doze button every 5 minutes when it beeps for the next five hours, each time telling your roommate that you'll wake up in five minutes.
- Get your roommate's social security number. Call the registrar and switch all of his/her classes. Tell your roommate at the end of the term that the Philosophical Environmental Anthropology exam is supposed to be really hard. Wish him/her luck.
- Play Dungeons & Dragons all the time. Tell your roommate to obey you because you are the Dungeon Master. Attack invisible dragons with a cardboard sword.
- Make a voodoo doll of your roommate. Kill it.
- Learn the words to all your roommate's favorite songs. Sing along.
- Learn to play an accordion.
- Make a contract with the Mafia to kill your roommate. This is very annoying.
- Build a snowman out of big balls of toilet paper. Throw water on it and begin to cry that the snowman is melting.
- Put Vaseline on everything. Tell your roommate that you were just trying to "loosen up" the room.
- Tell your roommate on a daily basis that s/he is projecting negative karma.
- Whenever your roommate gets clothes back from the laundry, hide them. Then wear some every day until you have removed all the stolen clothes from hiding and they are all now dirty. Ask your roommate to wash them again.
- Learn a lot of quotations. Whenever you talk to your roommate, say nothing but quotes for three weeks.
- Adopt an iguana. Collect the skin peelings. Give them to your roommate as a peace offering from Peter (the iguana).
- Bring several dogs to your room. Hold conversations with them whenever your roommate comes in. If s/he complains, tell him/her s/he is being prejudiced on the basis of your friends' species. Call him/her a bigot.
- Sign up your roommate for all the radical organizations on campus. If they call, tell them s/he is very interested in and in favor of their cause.
- Buy seven different colored yo-yo's. Practice with them seven hours a day, alternating yo-yo's on the hour.
- Create an animal cemetery in your floor. Hold memorial services. If your roommate complains, tell him/her that s/he has no respect for the dead.
- When your roommate is typing, type on your keyboard in synchronization.
- Become a Trekkie. Talk to your communicator. Tell Scottie to beam you up and run quickly from the room. If your roommate asks, tell him/her "Dammit, Jim, I'm just a doctor!"
- Buy forty two-liter bottles of generic soda. Dump out one bottle. Every time you drink a bottle, piss in the empty one. Do so until you have thirty-nine bottles of urine. Complain to your roommate that generic soda tastes awful.
- Order five anchovy pizzas for your roommate. When the deliverer arrives, tell them that your roommate likes to play jokes on the pizza place and then your roommate lies about his/her ordering. Tell them where s/he is.
- Put in your contacts when you go to bed. Scream in agony as you rip them from your bloody eyelids in the morning. Put them in again that night. Complain to your roommate that you just can't see a darned thing anymore.
- Insist that you are a vegetarian and protest anytime your roommate eats meat. Then leave "Slim Jim" wrappers on the floor and lie on the bed holding your stomach every time your roommate walks in. If s/he asks about the wrappers, say you know nothing about them.
- Get some hair. Disperse it around your roommate's head while s/he is asleep. Keep a pair of scissors by your bed. Snicker at your roommate every morning.
- Every time your roommate walks in yell, "Hooray! You're back!" as loud as you can and dance around the room for five minutes. Afterwards, keep looking at your watch and saying, "Shouldn't you be going somewhere?"
- Trash the room when your roommate's not around. Then leave and wait for your roommate to come back. When s/he does, walk in and act surprised. Say, "Uh-oh, it looks like THEY were here again."
- Every time you see your roommate yell, "You son of a..." and kick him/her in the stomach. Then buy him/her some ice cream.
- Set your roommate's bed on fire. Apologize and explain that you've been watching too much "Beavis & Butthead." Do it again. Tell him/her that you're not sorry because this time, they deserved it.
- Put your glasses on before you go to bed. Take them off as soon as you wake up. If your roommate asks, explain that they are Magic Dream Glasses. Complain that you've been having terrible nightmares.
- Eat lots of "Lucky Charms." Pick out all the yellow moons and stockpile them in the closet. If your roommate inquires, explain that visitors are coming, but you can't say anything more, or you'll have to face the consequences.
- Set up meetings with your roommate's faculty advisor. Inquire about his/her academic potential. Take lots of notes, and then give your roommate a full report. Insist that s/he do the same.
- "Drink" a raw egg for breakfast every morning. Explain that you are in training. Eat a dozen donuts every night.
- Every Thursday, pack up everything you own and tell your roommate you're going home. Come back in an hour and explain that no one was home. Unpack everything and go to sleep.
- Every time you wake up, start yelling, "Oh, my God! Where the hell am I?!" and run around the room for a few minutes. Then go back to bed. If your roommate asks, say you don't know what s/he is talking about.
- Draw a tiny, black spot on your arm. Make it bigger every day. Look at it and say, "It's spreading, it's spreading."
- Buy a McDonald's "Happy Meal" for lunch every day. Eat the straw and the napkin. Throw everything else away.
- Buy a plant. Sleep with it at night. Talk to it. After a few weeks, start to argue with it loudly. Then yell, "I can't live in the same room with you," storm out of the room and slam the door. Get rid of the plant, but keep the pot. Refuse to discuss the plant ever again.
- Buy a jack-in-the-box. Every day, turn the handle until the clown pops out. Scream continuously for twenty minutes.
- Hang up pictures of chickens all over the room. If your roommate eats eggs, yell at him/her and call him/her a cannibal.
- Buy some knives. Sharpen them every night. While you're doing so, look at your roommate and mutter, "Soon, soon...."
- Lock the door while your roommate is out. When s/he comes back and tries to unlock it, yell, "Don't come in, I'm naked!" Keep this up for several hours. When you finally let your roommate in, immediately take off all of your clothes, and ignore your roommate.
- Bring in potential "new" roommates from around campus. Give them tours of the room and the building. Have them ask about your roommate in front of him/her, and reply, "Oh, him/her? S/he won't be here much longer."
- If your roommate comes home after midnight, hit him/her on the head with a rolling pin. Immediately go to bed, muttering, "Ungrateful little..."
- Pile dirty dishes in your roommate's bed. Insist that you don't know how they got there.
- Collect hundreds of pens and pile them on one side of the room. Keep one pencil on the other side of the room. Laugh at the pencil.
- Feign a serious illness for two weeks. Have a priest come to your room and visit you. Write out a will, leaving everything to your roommate. One day, miraculously "recover." Insist that your roommate write out a will, leaving everything to you. Every time s/he coughs, excitedly say, "Oooh, are you dying?"
- Live in the hallway for a month. Afterwards, bring all of your stuff back into the room and tell your roommate, "Okay, your turn."
- Keep a tarantula in a jar for three days. Then get rid of the tarantula. If your roommate asks, say, "Oh, she's around here somewhere."
- Tell your roommate, "I've got an important message for you." Then pretend to faint. When you recover, say you can't remember what the message was. Later on, say, "Oh, yeah, I remember!" Pretend to faint again. Keep this up for several weeks.
- Bowl inside the room. Set up tournaments with other people in the building. Award someone a trophy. If your roommate wants to bowl too, explain that s/he needs bowling shoes.
- Walk backwards all the time. Then pretend to trip and hurt yourself. Fake an injury and go through a long, painful recovery. Start walking backwards again.
- While your roommate is out, glue your shoes to the ceiling. When your roommate walks in, sit on the floor, hold your head, and moan.
- Explain to your roommate that you're going to be housing a prospective student in the near future. One day, bring in a pig. If your roommate protests, hug the pig and tell your roommate that s/he hurt its feelings. Watch TV with the pig, eating lots of bacon.
- Make a sandwich. Don't eat it, leave it on the floor. Ignore the sandwich. Wait until your roommate gets rid of it, and then say, "Hey, where the hell is my sandwich!?" Complain loudly that you are hungry.
- Punch a hole in the TV. Sit and watch it anyway, complaining about the poor picture quality.
- Wear a cape. Stand in front of an open window for about an hour every day. Then, one day, when your roommate is gone, go outside and lie down underneath the window, pretending to be hurt, and wait for your roommate to return. The next day, start standing in front of the window again.
- Collect potatoes. Paint faces on them and give them names. Name one after your roommate. Separate your roommate's potato from the others. Wait a few days, and then bake your roommate's potato and eat it. Explain to your roommate, "He [/She] just didn't belong."
- Fill an empty shaving cream can with whipped cream. Use it to shave, and then spray some into your mouth. Later on, complain that you feel sick. Continue this process for several weeks.
- Cover your bed with a tent. Live inside it for a week. If your roommate asks, explain that "It's a jungle out there." Get your roommate to bring you food and water.
- Keep a vacuum cleaner in the middle of the room. Look at it with fear for a few days. Then stay out of the room entirely, opening the door only a crack and whispering to your roommate, "Psst! Is it gone?"
- Break the window with a rock. If your roommate protests, explain that you were hot. Open and close the broken window as you normally would.
- Throw darts at a bare wall. All of a sudden, act excited, telling your roommate that you hit the bull's eye.
- Send flowers to your roommate, with a card that says, "I'm sorry. It won't happen again." When you see them, start ripping up the flowers. Repeat the process for a few weeks.
- Call your roommate "Clyde" by accident. Start doing so every so often. Increase the frequency over the next few weeks, until you are calling him/her "Clyde" all the time. If your roommate protests, say, "I'm sorry. I won't do that anymore, Murray."
- Hire a night watchman to guard the room while you are sleeping.
- Move everything to one side of the room. Ask your roommate if s/he knows how much an elephant weighs, and look at the floor on the empty side of the room with concern.
- Practice needlepoint every night. At one point, grab your thumb and scream, "Owwwwwwwwwwwwwwwwwwww!" Cry hysterically for a few minutes, and then go to bed. Sob and sniff all night.
- When your roommate comes in, pretend that you are on the phone, screaming angrily and shouting obscenities. After you hang up, say, "That was your mom. She said she'd call back."
- Every time your roommate comes in, immediately turn off the lights and go to bed. When s/he leaves, get up and loudly yell, "Okay, guys, you can come out now."
- Start wearing a crown, all the time. If your roommate tells you to take it off, say, "Who the hell do you think you are? A king?"
- Sit in front of a chess board for hours, saying nothing, doing nothing. Then, look up and say, "I think this game goes a lot faster with two players."
- Talk back to your "Rice Krispies." All of a sudden, act offended, throw the bowl on the floor and kick it. Refuse to clean it up, explaining, "No, I want to watch them suffer."
- Change the locks on the door. Don't let your roommate in unless s/he says the secret word. Change the secret word often. If your roommate can't guess the secret word, make him/her pay a tithe.
- Scatter stuffed animals around the room. Put party hats on them. Play loud music. When your roommate walks in, turn off the music, take off the party hats, put away the stuffed animals, and say, "Well, it was fun while it lasted."
- Hang a tire swing from the ceiling. Act like a monkey. If someone besides your roommate comes in, cease acting like a monkey and claim that the tire swing was your roommate's idea. When you and your roommate are alone again, continue acting like a monkey.
- Unplug everything in the room except for one toaster. Pray to the toaster. Bring it gifts. Throw some of your roommate's possessions out the window. Say that the toaster made you do it.
- Challenge your roommate to a duel. If s/he refuses, claim that you have won by forfeit and therefore conquered his/her side of the room. Insist that s/he remove all of his/her possessions immediately.
- Sign your roommate up for various activities. (Campus tour guide, blood donor, organ donor).
- Start dressing like an Indian. If your roommate inquires, claim that you are getting in touch with your Native-American roots. If your roommate accuses you of not having any Native-American roots, claim that s/he has offended your people and put a curse on your roommate.
- Wear your shoes on the wrong feet, all the time. Constantly complain that your feet hurt.
- Hit your roommate on the head with a brick. Claim that you were trying to kill a mosquito.
- Steal something valuable of your roommate's. If s/he asks about it, tell him/her that you traded it for some magic beans. Give some beans to your roommate.
- Instead of turning off the light switch, smash the light bulb with a hammer. Put a new bulb in the next day. Complain often about the cost of light bulbs.
- Videotape yourself hammering a nail into a wall for a while, and then stopping. Play the tape in your room. Right before the hammering stops on the videotape, look at the screen and say, "Don't do that."
- Buy a lamp. Tell your roommate it's a magic lamp, with a genie inside it. Spend a week thinking about what to wish for. At the end of the week, report that someone has released the genie from the lamp. Blame your roommate.
- Whenever your roommate brushes his/her teeth, watch him/her do so. Take notes. Write a paper on it, and circulate it around campus. If your roommate protests, say, "The people have a right to know!"
- Collect potato chips that you think look like famous people. Find one that looks like your roommate. Burn it, and explain, "It had to be done."
- Read the phone book out loud and excitedly. ("Frank Johnson! Oh, wow! 837-9494! Holy cow!")
- Shadow box several times a day. One day, walk in looking depressed. If your roommate asks what's wrong, explain that your shadow can't box with you anymore due to an injury. Ask your roommate if you can box with his/her shadow.
- When you walk into the room, look at your roommate in disgust and yell, "Oh, you're here!" Walk away yelling and cursing.
- Put up flyers around the building, reporting that your roommate is missing. Offer a reward for his/her safe return.
- Buy a watermelon. Draw a face on it and give it a name. Ask your roommate if the watermelon can sleep in his/her bed. If your roommate says no, drop the watermelon out the window. Make it look like a suicide. Say nasty things about your roommate at the funeral.
- Draw a chalk outline on the floor. When your roommate comes in, say, "Don't worry. It's not what you think." If s/he asks about it again, immediately change the subject.
- Drink a cup of coffee every morning. When you finish it, gnaw on the mug for about ten minutes. Then, look at your roommate, immediately put the mug away, and quickly leave the room.
- Paint a tunnel on the wall like they do in cartoons. Every day, hit your head as you attempt to crawl through it. Hold your head and grumble, "Damn road runner...."
- Leave memos on your roommate's bed that say things like, "I know what you did," and "Don't think you can fool me." Sign them in blood.
- Hold a raffle, offering your roommate as first prize. If s/he protests, tell him/her that it's all for charity.
- Make cue cards for your roommate. Get them out whenever you'd like to have a conversation.
- Talk like a pirate, all the time. Threaten to make your roommate walk the plank if s/he doesn't swab the deck. Arrrrrrrrrrrgh!
- Set up about twenty plants in an organized formation. When your roommate walks in, pretend to be in the middle of delivering a speech to the plants. Whisper to them, "We'll continue this later," while eyeing your roommate suspiciously.
- Buy a telescope. Sit on your bed and look across the room at your roommate through the telescope. When you're not using the telescope, act like your roommate is too far away for you to see.
- Keep some worms in a shoebox. When doing homework, go and consult with the worms every so often. Then become angry, shouting at the worms that they're stupid and they don't know what they're talking about.
- Watch "Psycho" every day for a month. Then act excited every time your roommate goes to take a shower.
- Wear a paper hat. Every time your roommate walks in, say, "Welcome to McDonald's, can I take your... Oh, it's just you." Take off the hat, sit, and pout.
- Go through your roommate's textbooks with a red pen, changing things and making random corrections. If your roommate protests, tell him/her that you just couldn't take it anymore.
- Leave the room at random, knock on the door, and wait for your roommate to let you back in. If s/he asks about it, go on a tangent about the importance of good manners.
- Hang a horseshoe above the door. Make up stories about having had good luck. Then, take the horseshoe down and wrap your head in bandages. When you see your roommate, look above the door where the horseshoe used to be, hold your head, and mutter, "Stupid horseshoe...."
- Carve a jack-o'lantern. Complain to your roommate that the jack-o-lantern has been staring at you. The next day, tell your roommate that the jack-o-lantern thinks s/he has been staring at it. Confide in your roommate that you really don't like the jack-o'lantern, but you can't convince it to move out.
- As soon as your roommate turns the light off at night, begin singing famous operas as loud as you can. When your roommate turns on the light, look around and pretend to be confused.
- Hang a basketball net on the wall. Challenge your refrigerator to basketball games, and play them in front of your roommate. Do so for about a month. Confide in your roommate that you think the refrigerator has been taking steroids.
- Drink lots of lemonade. Talk obnoxiously for hours about how much you love lemonade. Then, one day, paint your face yellow. From then on, complain about how much you hate lemonade.
- Late at night, start conversations that begin with, "Remember the good old days, when we used to..." and make up stories involving you and your roommate.
- Whenever your roommate sneezes, go and hide in the closet for about and hour. Look around nervously for the rest of the day.
- Sit and stare at your roommate for hours. Bring others in to join you. Eat peanuts, throwing a few at your roommate. Then say, "Boy, these zoos just aren't what they used to be."
- Tell your roommate that your toe hurts, and that means there's going to be an earthquake soon. While your roommate is out, trash everything on his/her side of the room. When s/he returns, explain that the earthquake hit, but only on one side of the room.
- Buy a gun. Clean it every day. One day, put a Band-Aid on your forehead, and refuse to discuss the gun ever again.
- Buy a lobster. Pretend to play cards with it. Complain to your roommate that the lobster is making up his own rules.
- Make pancakes every morning, but don't eat them. Draw faces on them, and toss them in the closet. Watch them for several hours each day. Complain to your roommate that your "pancake farm" isn't evolving into a self-sufficient community. Confide in your roommate that you think the king of the pancakes has been taking bribes.
- While you are ironing, pretend to burn yourself. Start a garbage can fire in the middle of the room. Toss the iron inside. If your roommate objects, explain that you are just trying to get even.
- Buy some turtles. Paint numbers on their backs. Race them down the hall.
- Create an army of animal crackers. Put them through basic training. Set up little checkpoints around the room. Tell your roommate that the camel spotted him/her in a restricted area and said not to do it again. Ask your roommate to apologize to the camel.
- Put out a plate of cookies at night. Tell your roommate that they're for the Sandman. Take a bite out of one of the cookies while your roommate is asleep. The next morning, accuse your roommate of having bitten one of the cookies. If s/he tries to tell you the Sandman did it, insist that you know what the Sandman's teeth marks look like and that those are, in fact, not the Sandman's teeth marks. Grumble angrily and storm out of the room.
- Make brown-bag lunches for your roommate every morning. Give them to him/her before s/he goes to class.
- Every time you enter the room, sit in a chair, lean back too far, and fall over backwards. Laugh hysterically for about ten minutes. Then, one day, repeat the falling-over exercise, but instead of laughing, get up, look at the chair sternly, and say, "It's not funny anymore."
- Read with a flashlight when the lights are on. Pretend to read without one when the lights are out, remarking every so often how great the book is.
- Get a surfboard. Put it on your bed. Stand on it, and pretend to surf for about fifteen minutes. Then, pretend to "wipe out," and fall off the bed onto the floor. Pretend you are drowning until your roommate comes over to "rescue" you.
- Keep a hamster as a pet. Buy a blender, and make milkshakes every day. Then, one day, get rid of the hamster. Make a shake using a lot of ketchup. When your roommate comes in, look at the shake, look at the empty cage, and tell your roommate, "I was curious."
- Make toast for breakfast every morning, but don't plug the toaster in. Eat the plain bread, looking at the toaster angrily, and complain that the toaster doesn't know what it's doing. If your roommate suggests plugging it in, go on a tangent about fire-safety hazards.
- Pack up all of your things and tell your roommate that you're going away to "find yourself." Leave, and come back in about ten minutes. If your roommate asks, explain that you're not a hard man/woman to find.
- Never speak to your roommate directly. If you need to ask or tell him/her something, go to another room and call him/her on the phone.
- Every night, before you go to bed, beg your roommate for a glass of water. When s/he brings it, dump it on the floor and immediately go to sleep. If s/he ever refuses to bring you a glass of water, lie on the bed and pretend to be dying of dehydration, making annoying gagging sounds, until s/he does so.
- Every time the phone rings, turn on the stereo at full volume and begin to violently slam-dance with your roommate. If s/he asks about it, say, "Oh, that damn hypnotist...."
- Hang a picture of your roommate on the wall. Throw darts at it. Smile at your roommate often, saying things like, "How nice to see you again."
- Get a can of beans. Label them, "Jumping beans." Eat them, and then jump around the room. Get another can of beans. Label them, "Dancing beans." Eat them, and then dance around the room. Get another can of beans. Label them, "Kill Your Roommate beans." Eat them, smiling at your roommate.
- Every time your roommate falls asleep, wait ten minutes, and then wake him/her up and say, "It's time to go to bed now."
- Insist that your roommate recite the "Pledge Of Allegiance" with you every morning.
- Recite Dr. Seuss books all the time. Eventually, think up melodies for the words and sing them loudly and directly to your roommate. If s/he tells you to stop, act offended and spend the day in bed.
- Put up traffic signs around the room. If your roommate doesn't obey them, give him/her tickets. Confiscate something your roommate owns until s/he pays the tickets.
- Walk, talk, and dress like a cowboy at all times. If your roommate inquires, tell him/her, "Don't worry, little buckaroo. You'll be safe with me."
- Complain that your elbows, knees, and other joints have been bothering you. Get a screwdriver, and pretend to "fix" them.
- Paint abstract paintings, and title them things like, "Roommate Dying in a Car Crash," and "Roommate Getting Whacked in the Head with a Shovel." Comment often about how much you love the paintings.
- Wear glasses, and complain that you can never see anything. Bump into walls and doors. Put your clothes on backwards. Say, "Who's that?" every time your roommate enters the room. When you're not wearing the glasses, act like you can see fine.
- Buy a lava lamp. Stare at it for hours, imitating its movements with your face. Explain to your roommate that you have established a connection with the spirit world through the lava lamp. Tell your roommate that "Grandma said 'hi.'"
- Keep empty jars on the shelf. Tell your roommate that this is your collection of "inert gases." Look at them often. One day, act surprised and angered, and accuse your roommate of having released one of the gases. Cover your nose and mouth and run out of the room.
- Wear scary Halloween masks. Look in the mirror and scream hysterically for about five minutes every time you put one on.
- Rollerskate up and down the hallway. Every time you see your roommate, crash into him/her and knock him/her down. Apologize, and say that s/he looked like "the enemy."
- Put headphones on your roommate while s/he is sleeping, and subliminally teach him/her to speak Spanish, play the trombone, and memorize all the major imports and exports of each African nation.
- Stick your head out the window, but forget to open it, so that your head crashes through the glass. Then say, "Silly me," open the window again, and try to stick your head through. Act like you hit your head on something.
- Dress like a military officer. Insist that your roommate salute you upon sight. If s/he refuses, insist that s/he do 100 push-ups. Keep saying things like, "Your momma isn't here to take care of you any more."
- Keep a collection of teeth in a jar. Act excited whenever you add to it, and say things like, "In a little while I'll have enough for that sailboat."
- Get a pet rabbit. At a designated time every day, take the rabbit into the bathroom and engage in loud shouting matches. If your roommate inquires, refuse to discuss the situation.
- Spread toothpicks all over the floor. Stare at them, acting like you're trying to read something. Tell your roommate it's a message from God, but you're not sure whether it's a warning about a loved one in danger or a recipe for really great chili.
- Whenever your roommate has company, walk over into the middle of the room and sit down cross-legged without saying a word. Be oblivious to their presence. Pull a long piece of string out of your pocket, leaving one end still in your pocket. Take the other end and place it in your mouth. Make LOUD chewing noises as you chew on the string. If anybody says anything give them a questioning look, grunt, and continue to chew while staring, unfocused, straight ahead.
- Buy a copy of Helter Skelter or Silence of the Lambs or any equally gruesomely titled book. Sit in a room with your roommate and read the book (or pretend to) with a highlighter mumbling, "That looks good..." as you highlight passages in the book.
- Every now and then start twitching violently and scream "Snakes, snakes!"
- Subscribe to as many mailing lists and reply to as much junk mail as possible under your roommate's name. Complain that you never get mail.
- Wear your clothing backwards and walk around the room backwards.
- Carry a pair of walkie-talkies with you at all times. Insist that s/he use one when ever s/he wants to talk to you.
- Play hide and seek with yourself. If your roommate asks what you're doing behind the couch, under the table, etc., look at them exasperatedly, come out of hiding and tell him/her that s/he gave away your hiding place. Refuse to talk to him/her for several hours.
- Tie bedsheets together into a rope. Use it to get out of the dorm every morning.
- Steal a tire from a fraternity lawn. Bring it to your room. Bathe it. Name it. Sleep in it.
- Leave your room and lock the door. Proceed to bang on the door, screaming, "Let me in." Get mad at your roommate for locking you out.
- Talk on the phone a lot. Don't pick up the receiver.
- Talk to your roommate but don't let any sound come out. Get mad at him/her for not listening to you.
- Ask your roommate if Bob, your invisible friend, can stay the night. If s/he agrees, ask your roommate if s/he can turn down the music. Explain that Bob has a headache.
- Start a brothel.
- Constantly slip and fall-on your carpet.
- Post a sign in your bathroom that reads: "If it's yellow let it mellow, if it's brown flush it down." Check every time to make sure s/he follows it.
- Invite the Dean to sleep over.
- Invite the school President to sleep over.
- Invite your roommate to sleep over.
- Let your alarm clock go off and refuse to turn it off. If your roommate comments, pretend not to hear anything.
- Walk into walls.
- Leave little notes in the shower for him/her.
- Every time you take a shower, yell audibly, "I'm melting, I'm melting!"
- When your roommate has friends over, get under your covers and stare at them through a little hole in the covers. Use a telescope.
- When you leave the room, put on a screensaver that says, "I'm watching you."
- Make a care package for your roommate. Leave the room and ride back and forth outside your window saying, "Speedy Delivery!" until s/he comes out.
- Move very stiffly and grin. Tell your roommate that you've turned into Gumby.
- Study computer science and listen to techno while talking about robots taking over the world.
- Sleep with a banana (or lemon) and refuse to throw it out even after it rots.
- Wear a silly hat.
- Tell him/her that you're committing suicide, and let him/her find some dynamite under your bed.
- Leave lots of pills in your drawer, and walk around like a zombie.
- Move your bed around the room once a day, and leave it in a new position every night.
- Lock your door every time you go through it. Tell him/her that you're afraid of aliens.
- Eat raw pasta for dinner.
- Put bricks in the middle of the room, and explain to him/her that you intend to make a fireplace to save electricity.
- Write letters to yourself from famous people. Mail them to yourself.
- Arrange your pillows and blankets every night to make it look like you are asleep. Do this for three weeks. Buy a cantaloupe and a knife. Stick the knife in the cantaloupe. Lay it on the pillow where your head should be.
- Spend hours in your room on personal hygiene. Spend at least an hour a day clipping your nails, another hour combing your hair, yet another hour washing your face and hands, etc.
- Buy copies of Playgirl if you are male, or Playboy if you are female. Read the magazine very slowly. If your roommate comments, grin and say, "I bought it for the articles."
- Take a thirty-minute shower. Turn the water off. Go to the toilet for five minutes. Get back in the shower and take another thirty-minute shower. If your roommate comments, shake your head and mutter, "Damn diarrhea."
- Talk on the phone in gibberish. Use a high-pitched, squeaky tone.
- Leave morbid outgoing messages on your answering machine. Be creative.
- When your roommate is about to come home, hide in the closet. Five minutes after s/he gets home, walk out. If s/he comments, act as if you don't know what s/he's talking about.
- Carve grotesque, morbid, and/or erotic pictures into your bedframe with a butcher knife.
- Place porn mags, both soft- and hard-core, around the room. Buy ten or twenty jars of Vaseline. Stack them in a pile in a corner on the floor. Whenever your roommate is expecting company, smear your hands with Vaseline. When greeting them, shake hands vigorously for a minute.
- Whenever you're talking to your roommate, add extra words to your sentences ("Hey Dan, did you turn in your Calculus -lick- homework?"). When talking to other people around your roommate, add his/her name to your conversation ("Can you give me the -Dan- notes for Friday's physics class?"). If your roommate comments, act as if you don't know what s/he's talking about.
- Take up playing a musical instrument. Practice constantly in the room, but don't play anything coherent. Play "Hot Cross Buns" or similar three-note songs twenty times until you get it perfect.
- Take up cooking. Cook exotic foods from scratch without using any cookbooks or recipes.
- Come home at three in the morning wearing shredded jeans and no shirt. Dive into the room and under your bed. Tell your roommate that you were being held captive by ten Mesopotamian foot soldiers in full battle array.
- Burn candles at night. Yell at your roommate if s/he turns on any light and claim that they'll scare "your friends" away.
- Invite your invisible friends over for a few weeks. Blame them when all his/her beer is gone. Be convincing.
- Get a Brother P-Touch labeler. Label EVERYTHING!!!
- Whenever your boyfriend/girlfriend sleeps over, leave wearing his/her clothes.
- Hide all your roommate's stuff and tell him/her that s/he never lived with you. Extra points if s/he checks with the housing director.
- Give your roommate a plastic bag. Ask him/her to shit in it because your pet dung beetles are hungry.
- Borrow your roommate's clothes. Offer to wash them, then act like they were yours all along.
- Replace his/her toothpaste with Fix-O-Dent.
- If you live on the first floor, refuse to use the door. Climb in and out through the window. Claim doctor's orders.
- Hide under a pile of dirty clothes in the closet. Twitch a lot and mutter, "They can't suck my brain if they can't find me!"
- Scratch your head a lot. Pretend to eat the lice you find. Offer one to your roommate.
- Don't shower for three weeks. Complain often about the stench. Demand that your roommate do his/her laundry.
- Talk about your roommate to the little man who lives in your pocket.
- Groom yourself like a cat.
- Build a fort out of beer cans. Refuse to come out until you are granted audience with Zontar, High Lord of Saria 3.
- Organize a black mass. Tell your roommate that the sacrifice backed out at the last minute and if s/he would volunteer.
- Say everything in Pig Latin.
- Save all of your nail clippings. Make sculptures out of them.
- Refer to yourself in the royal third person.
- Funnel Pepsi.
- Spend all of your money on Alvin and the Chipmunks records. Play them constantly. Say that it's an assignment for your "Popular Music in the Youth Subculture" class.
- Save the wrappers to everything that you eat. Collect them in a ball and store it on your roommate's bed.
- Paint a mural depicting Napoleon's defeat at Waterloo on your roommate's mattress. Hand it in to your art teacher for a grade.
- Refuse to wash your underwear. Say that you are trying to prove LaMarck's theory of spontaneous generation.
- Develop ESP. Answer all of your roommate's questions before s/he asks them.
- Make your bed 15 times a day. Sleep on the floor.
- Save your used tissues. Have snowball fights.
- Wear sunglasses at night. Bump into things often. Swear loudly.
- Throw out your bed. Move in with your roommate.
- Wear all of your clothes backwards.
- Buy a snake. Give it free reign of the room.
- Name your books. Call them like dogs when it's time to study.
- Cut the faces out of all your pictures.
- Hang all of your posters up backwards.
- Pick up the phone every two minutes. Then slam it down and say, "Damn, missed them again!" Continue for two weeks.
- Dance around the room with underwear on your head while listening to old Herb Alpert and the Tijuana Brass records. If your roommate questions you, throw a pair on his/her head and TANGO!!!
- Wear khakis and riding boots around the room. Goosestep often.
- Steal all of your roommate's pens. Make a tower out of them. Bite him/her if s/he tries to get them back.
- Develop Multiple Personality Disorder. Use your other selves to act out Shakespearean tragedies.
- Open the window. After 30 minutes, complain about the cold and open it wider.
- Two words: Nudist colony.
- Listen to Morrisey. Be happy before, during, and after you listen.
- Tattoo your roommate's name on your butt. Insist that s/he do the same for you.
- Get a loft. Sleep hanging upside down from it like a bat.
- Play Dungeons and Dragons a lot. (A lot means that you should own a sword, and at some time during the year you should dress up as your character.)
- Wear Underoos.
- Carve a large phallus. Pray to it daily.
- Walk around with a hot dog sticking out of your fly. Act like it isn't there.
- Put a chamber pot in your closet. Fill it with lemon-lime Gatorade. Pretend to use it. Drink from it and offer your roommate a cup.
- Make your finger talk to you. Write backwards on the walls.
- Constantly ask your roommate, "Do you feel lucky?" while fingering a bulge under your jacket.
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NBA communication executive, Loyola alumnus, honored for service
By Maggie Yarnold
Brian McIntyre had a lot to celebrate.
First, he was among the sold-out home crowd Feb. 24 that watched the Rambler’s Men’s Basketball team close out the regular season with a victory, earning top seed in the Missouri Valley Conference tournament.
Then at halftime, McIntyre was presented the Fr. Finnegan Award as part of Loyola Athletics Hall of Fame. This award honors an individual who has made great contributions to youth through sport.
“I was taken aback, nothing I ever expected. To be honored by the university is a special honor,” McIntyre said.
Like Sr. Jean Schmidt, the basketball team’s chaplin, McIntyre brings people together and adds comfortability to an environment.
Like Porter Moser, the team’s coach, McIntyre listens to the people he works with and he’s a fair leader.
And like the late Gene Sullivan, a legendary Rambler coach, McIntyre is an establishment-changing powerhouse who has left a lasting impression on Loyola University and basketball.
McIntyre graduated from Loyola in 1972 and took off toward an ever-climbing career in the basketball industry. McIntyre worked in communications for the Chicago Bulls and began working as the vice president of communications for the NBA from 1981-2010 when he was promoted to and retired as the senior communications advisor for the NBA in 2014.
McIntyre launched many changes in communication policies for the NBA. He said he made changes that would build better communication by asking the players, coaches and media what they needed.
“You try to build relationships with people first so they believe what you’re saying,” McIntyre said. “When people work with you and they realize you’re trying your best … there’s a confidence that develops and a trust, and I believe that’s how you’re able to help people. I was fortunate, I came in when the NBA wasn’t all that popular. The league was open to a lot of ideas, we could change something on the drop of a dime, we could see something and run with it.”
McIntyre harnessed the confidence he gained from his mentors and worked diligently toward his goals. He has since helped many rising journalists and public relations students gain their own confidence by speaking at universities. One of McIntyre’s mentors was Gene Sullivan. Sullivan was the athletic director at Loyola Academy while McIntyre was a student and later led the 1984-85 Ramblers to the NCAA tournament.
“He was an inspiration to me and he gave me shots of confidence when he was my athletic director. He [Gene Sullivan] gave me a jolt of confidence that lasted a long, long time,” McIntyre said. “I’m forever indebted to Gene for listening to his student … it’s [the Fr. Finnegan Award] a great honor, I don’t know if I deserve it as much as Gene [Sullivan] or Jerry Lyne another Loyola coach. I want to accept this award in their honor because they had such a huge role in my personal development.”
Dr. Tom Hitcho, the senior associate director of operations for the Loyola Athletics Department, was on the deciding committee for the Fr. Finnegan Award. He said the last time someone was honored with this award was 2006.
“Part of the Hall of Fame is we have two special awards, so we thought about who should be chosen for this award [Fr. Finnegan] and Brian [McIntyre] was heads and shoulders above everyone,” Hitcho said. “They did such a great job with the Bulls. The NBA office hired him and he just took off. … He was involved in the Olympics. He instituted the Sixth Man Award. White House visits. … In the world of basketball domestically, internationally, he’s one of the top guys.”
McIntyre began the Sixth Man of the Year, Most Improved and Defensive Player of the Year Awards.
“One of the awards I started was the Sixth Man of the Year Award … that was just to give a higher profile to parts of our game,” McIntyre said. “The idea of a sixth man is what a good team is all about … [Andre] Jackson was the Sixth Man of the Year last year for the Missouri Valley [Conference] and when I read that I felt a certain pride.”
When McIntyre attended Loyola University, he was the last sports writer for Loyola News, the original school newspaper, and the first sports editor for the Loyola Phoenix. He said he thought he wanted to be a beat sports writer so he would read 15-20 newspapers a day and study how the sports writers wrote, what they focused on and how they laid out their pages.
“When I got involved with the NBA it was a perfect match. I was able to match up my pitches with people who would be receptive to it,” McIntyre said.
McIntyre has two awards named after him. The Professional Basketball Writers Association named an award for strong writers after him and the NBA Public Relations Directors’ Association named the trophy of an award honoring strong communication heads after him.
McIntyre has received many honors throughout his career, but he said getting an award from his alma mater is hard to believe.
Steve Watson, Loyola’s athletics director, said it’s an honor to recognize McIntyre for all he’s done for basketball.
“To be able to bring some attention to somebody who’s kind of been in the background is pretty cool,” Watson said. “He may not have been a player, but he’s as well respected as anyone in the basketball world.”
SOC professor leaves lasting impression on students
By Maggie Yarnold
How do you want to be remembered?
“I always have a motto. The thing I want to be written on my grave is ‘you were a warm person,’” Dr. Jing Yang said. “I try to give off some of my authority as a teacher, I’m just a few years older than them [the students] and have been learning a few years longer, that’s all that sets us apart.”
Yang joined Loyola’s School of Communication last fall, and has already inspired her students.
“The first time she taught, there were about six or eight students. This semester, the class is full and people want to get in,” Omkar Todkar said. “People genuinely learn from her and she makes it fun and look so easy.”
Todkar has now enrolled in two classes with Yang. Todkar is a graduate student who came from India to receive his master’s degree in Global Strategic Communication.
Another student, senior Maria (Angie) Pinilla, has also taken two classes with Yang. Pinilla said Yang learns with the industry and makes learning interactive.
“She was very knowledgeable … she comes off as very engaging,” said Pinilla, an Advertising and Public Relations major. “She’s one of those professors you can build a relationship with on the first day of class. [She has] a bubbly, super-interactive and inquisitive personality. She’s always searching for that new knowledge ahead of everybody else.”
Yang became interested in social media advertisement while pursuing her Ph.. in media and information studies at Michigan State University. She said advertising is now digital and personalized to the consumer.
“Social media literature is evolving right now,” Yang said. “It’s the now. If you look at the data … there’s a major shift to digital usage. You have to make me [the consumer] experience, you have to make me attach to it; it’s more about how the consumer connects to the brand. This is your future, this is going to be your job description.”
Yang grew up in Southern China and said she wanted to get her Ph.D. in an English-speaking country to challenge herself to take her education seriously.
“I have learned this language [English] for over 20 years, I just really wanted to practice what I spent my time on, Yang said. “For the USA, you had to take the GRE (Graduate Record Examinations), which is the hardest part, and I prefer the challenge.”
Yang received her Ph.D. in 2017 and has developed two theories within social media and mobile advertising.
The concepts, “Enacted Affordances of Social Media” and “Congruence Model of Native Advertising in Social Media”, are about the consumers’ relationships with the social media site and the sites’ relationships with advertisements. Both models illustrate a need for companies to know their audience based on the social media outlet and the person’s age or recent searchers.
“If your brand does not fit the platform it will bring intrusiveness to the consumer,” Yang said. “How do we blend in the advertisements into the daily lives of the consumers? We need to provide the information in a time when you need it and not bother you when you don’t need it.”
Yang said her teaching style is interactive and she wants her students to actually do the work they’d do in the industry. She said she teaches based on Chinese philosopher Lao Tzu’s lesson: “If you tell me I will listen, if you show me I will see, if you let me do it I will learn.”
“Her teaching style … it’s so revolutionary,” Pinilla said. “[Her teaching style is] practical interspersed with theoretical; she’ll teach you the theory of what we’re learning and then dive into the practice of how to use it. She makes you love your classes … I wish more professors would learn from her.”
When she first came to the United States, she said she tried to fit in with and model herself after Chinese Americans; she tried to be “American” while she taught to earn respect, but later accepted her multi-cultural identity.
“The hardest part of coming to the States was trying to find who I was as an international student and as a professor,” Yang said.
Yang’s students embrace her unique identity and her passion for teaching.
“She gets excited about things … that keeps the mood in the classroom pretty high,” Todkar said. “She has that attitude where she’s willing to help you move forward. She’s brought her knowledge of China to the classroom. That knowledge sets her apart.”
SOC students win broadcast journalism awards
By Maggie Yarnold
Show and Tell isn’t just for kindergartners.
At Loyola’s School of Communication, journalism students learn that a reporter’s job is to show, not tell, a story.
Digital media storytelling and broadcast journalism have made this concept a greater reality, allowing the subjects to not only speak for themselves, but appeal to a viewer’s emotions.
This year, three SOC students – Jeffrey Chow, Erin Law and Megan McKinley – were acknowledged for their storytelling, receiving the Broadcast Education Association (BEA) Award of Excellence within the student documentary section.
Chow’s piece, “One Magazine at a Time,” showcased Steven Rigg, a StreetWise magazine vendor. The story began with Rigg describing the events that made him homeless. The story then turns to his life now with StreetWise providing him a steady income and higher quality of life.
“It starts off with Steven telling his back story … he kind of makes the turn from there to work for StreetWise. It goes from more a somber tone to uplifting,” Chow said.
This turning point is Chow’s favorite aspect of the piece because it shows how organizations like StreetWise can positively affect a person. Chow said he enjoys and wants to continue writing and producing stories for people who typically do not have the social standing to tell their stories for themselves. Chow will be graduating in May with a master’s degree in Digital Media and Storytelling.
“I became interested in telling the story of people who most people wouldn’t take the time to listen to or hear their story, because they have a story to tell,” Chow said. “I worked around the idea of telling the story of people who may necessarily have the voice to do so.”
Chow also said he thinks digital media makes a story more compelling, and more personal.
“I feel like it especially important to hear the voice of the person who’s telling you about their life … their inflections really tell you what’s about to come up and how they feel about the situation,” Chow said.
Both Law and McKinley agreed with Chow. McKinley said having the visual and auditory aspects of video brought out the women’s joy as they spoke about volunteering for or being helped by Dress For Success.
Dress For Success is a non-profit organization that has provided women the support, professional attire and tools to be successful since 1997, according to their website.
“I don’t know [if the story would be as strong without digital media],” Law said. “The women that we interviewed, both the clients and the volunteers, had such interesting stories … and presented themselves in such compelling ways, so getting to hear those stories is a lot stronger than just reading it.”
“Dress for Success” allowed the volunteers and women being helped to tell their stories. The women being helped by Dress for Success are usually struggling financially and looking for the resources they need to get a job.
“One of my favorite parts … I think is when Holly, one of the volunteers, says she just met this woman a few minutes before and she’s so warm and happy,” McKinley said. “It’s almost more exciting for the volunteers to gain the relationship with those women…it’s so much more than just giving someone something to wear.”
Law and McKinley, both said they want to continue producing stories around social justice and empowerment in the near future. Both women will also be graduating with master’s degrees in Digital Media and Storytelling.
“I know Megan [McKinley] and I are both interested in women empowerment in general,” Law said. “Really just focusing on stories around social change, social justice … those are the types of stories I’m interested in and want to continue pursuing.”
Professor John Goheen encouraged Law and McKinley to submit Dress for Success to the BEA Festival of Media Arts competition, according to Law. Dress for Success also received a Student Emmy, but McKinley said she still forgets the BEA Award of Excellence is real.
“It’s kind of strange for me to be in this position, McKinley said. “It’s such a great honor … but then to kind of be in this position where we are given an award like this it sometimes just doesn’t seem real.”
Chow was also happy to have his work rewarded. The addition of showing these stories through video allows readers to meet the people in the video, and “maybe people can learn from this and do better to improve the ways they help the people they’re trying to help,” Chow said.
“One Magazine at a Time” can be viewed at https://vimeo.com/209040389 and “Dress for Success” can be viewed at https://m.youtube.com/watch?v=kY1qV1svgzg.
Jobs, Internships and More!
By Maggie Yarnold
Here’s a way to jetpack toward a successful career: become engaged in the 2018 School of Communication Career Week, Jan. 30 to Feb. 6.
The School of Communication understands an undergraduate education should progress into a career. Students may feel a sense of anxiety as graduation nears, but Career Week can be a helpful aid in mending those fears.
This year, the Career Week will feature four events: What It Takes to Break In; Resumes that Pop to the Top; Tailor Your Career Toolkit; and Networking & Career Fair.
- What it Takes to Break In is scheduled for 4-6 p.m. Tuesday, January 30 in Regents Hall. Experts from across communication disciplines will share their candid advice on how to get a foothold in the field. They will share their stories and the successful strategies of others on breaking into the business. Panelists will describe their description of the ideal intern or entry-level job candidate and how to be that applicant.
- Resumes that Pop to the Top, slated for 4-6 p.m. Wednesday, January 31, in Regents Hall, will feature communication professionals from a variety of organizations who will meet one-on-one with students for resume critiques. Run in a round robin style, students gain the opportunity to meet with four or five professionals, including some alumni, for resume and career advice.
- Tailor Your Career Toolkit, from 4-6 p.m. Thursday, February 1, in Regents Hall, goes beyond the resume, giving students practical, hands-on internship/job search advice. Attendees will leave with a game plan for the Career Fair, advice on their LinkedIn profiles and a new headshot; valuable practice approaching recruiters and professionals; fashion guidance for interviews and the workplace; and pointers on a successful portfolio/personal website.
- The Networking and Career Fair will be 3-5:30 p.m. on Tuesday, February 6 in Kasbeer Hall. It will feature close to 30 communication-specific employers seeking intern and job candidates. Featured employers this year include the Chicago Sun-Times, Walker Sands, Jellyvision, Daily Herald, Kinetic, Velocity EHS, Muslim American Leadership Alliance, and many more.
School of Communication students, such as recent graduate, Nadar Issa, say they have benefitted from the Career Week events.. Issa is now a breaking news and crime reporter for the Chicago Sun-Times. Issa interned with the Sun-Times his spring semester senior year and performed well, which earned him a full-time career; he is working toward becoming a sports reporter.
“It’s not exactly what I envisioned, but I don’t think I would change where I started,” Issa said. “To get back into sports, I first had to move away, because working at a news desk, working breaking news, will help me get to my goal faster.”
Internships are extremely important during a student’s undergraduate career because they build a student’s experience, portfolio and connections. Students are often hired by the company they interned with or are given connections that lead to careers, through the internship, according to Donald Heider, Dean of the School of Communication.
Issa said his internships gained him work experience, research skills and patience. He also said his internship with the Sun-Times put pressure on him, “because at the end of the day, you’re still in college. … That really makes you feels like your part of the newsroom, part of the team.”
Brenna Hogan, who studied Advertising and Public Relations with a minor in music while at Loyola, is now the account executive at Highwire Public Relations. Highwire works exclusively with technology companies. Hogan said she always knew she wanted to go in to PR, but she didn’t originally see herself working in technology.
“I didn’t have any tech experience when I started at Highwire and have learned so much since then,” she said. “Now I can’t imagine myself not working in technology. The industry is fast-paced, constantly evolving and sometimes controversial. Every company is becoming a technology company at this point, so tech PR is really the place to be.”
Hogan began as an intern for Highwire in June 2015 and was promoted to account executive by December 2016. She said the experience she gained from internships while at Loyola prepared her for a full-time career.
In this technological age, many applications are online, but nothing competes with making a strong first impression with an employer in-person. The Networking and Career Fair, along with the other events, allows students to make these connections with people directly, so their resumes are moved to the top of the pile, according to Heider.
Career Week began nine years ago and has seen increased attendance every year since its inception. Last year upward of 200 students attended.
“Even if you think you’re heading to graduate school, there are tools here that will help you,” Heider said.
The Tailor Your Career Toolkit night has people set up at small tables and students choose which short presentations to attend. Presentations include ways to develop a low-cost professional wardrobe, how to pitch yourself, a LinkedIn photo station and more.
College studies help students develop the fundamentals of their field, but outside experience and post-graduation immersion into that field are the best way to grow, according to Hogan.
“I’m amazed at the growth I’ve seen in myself since I joined the workforce full-time,” Hogan said. “Now I get to mentor others and see the same growth in them.”
Issa said he is also excited to come back to Loyola to see old colleagues and meet new people.
“I’m excited to come back … When I was at Loyola, a lot of people helped me get to certain places,” Issa said. “If there’s anyone I can help … it would be great to help someone at Loyola.”
For more information on School of Communication Career Week, click here: Career Week.
Teaching with passion and compassion
By Maggie Yarnold
Dr. Elizabeth Lozano stands before her class and declares: “Close your eyes and grin big.”
Lozano explains to her Critical Ethnography class that grinning while thinking of your aspirations for the day will make the day better, and help a person stick to his/her goal.
Her enthusiasm and positive outlook are among the reasons Loyola recently presented Lozano with the Peter Hans Kolvenbach Award for Engaged Teaching. The award recognizes a faculty member who promotes active, collaborative learning through experience — so concepts learned in the classroom are applied to real life situations.
Lozano starts each class with mind and body exercises to help change the class energy and her own. She said she is overly sensitive and can be affected by the energy of the students around her, so she likes to give the class a fresh start.
“I realized very early on how my students’ energy had an impact on me … and I perceived that my energy had a huge impact on people,” Lozano said. “I have realized a systemic correlation between my mood and the class.”
After a short series of stretching and breathing exercises, Lozano’s exuberant personality fills the room and prepares her students for a passionate discussion of the day’s lesson.
“She’s just generally a passionate person … and when you combine that with her teaching you get a very special experience,” said Elizabeth Black, one of Dr. Lozano’s former students.
“You’re not only learning the content of the class, but you’re learning it in a way that makes you excited to use it. Even the people who didn’t really want to be in class were totally captivated by her,” said Black, a 2017 graduate with degrees in Communication Studies and Global and International Studies.
Lozano was born in Colombia and began teaching at Loyola in 1993 with a brief hiatus from 1996-1999 when she returned to her native country to teach. Lozano said she never fully assimilated into either of the contrasting Colombian or American cultures. Lozano described herself as quirky, passionate and bi-cultural – she has adopted parts of both cultures into her life.
By incorporating her personality and life experiences into the classroom — and acknowledging her and her students’ journeys — she can be a stronger professor.
“I benefit my students the most when I am my authentic self,” Lozano said.
Lozano’s teaching style has changed since she started working in Loyola’s School of Communication. She said she started teaching for herself and quickly learned she had to teach for the student.
“When I started teaching here, I was very good at lecturing and I gave incredibly challenging assignments,” Lozano said. “At the time I said, ‘I will design a class that I would love to take,’ and I realized that was an awful policy to take.”
Lozano now uses stories and popular culture examples to help enhance the students’ experiences in the classroom. She said she doesn’t fit the stereotypical view of a professor, having to stick to the facts and never show expression.
Black, 22, who is now a Junior Researcher for the Global Food Security Project, said Lozano is now a mentor and a friend. She said Lozano’s classes were the most memorable while Black attended Loyola.
“She really leads by example and I really hope other professors look to her and her award and try to model some of their teaching around her style,” Black said. “Out of all the classes I took at Loyola, her’s were the ones that stuck with me the most just because of her teaching style.”
Lozano has received several teaching awards while at Loyola, but she said she took this award more seriously.
After being nominated for the Kolvenbach award, Lozano and the other nominees had to answer four questions about their teaching style. Lozano said as she answered the questions she realized there were areas she could improve on, but she also recognized what she was doing well.
“By the time I was given the award I took it seriously and I was very proud,” Lozano said. “This was really satisfying, and I feel tremendous gratitude; I felt supported in the decisions I had made in the ways I conduct my classes.”
Lozano always encourages students to give their feedback on her class, and her class is always designed around the needs of her students.
Black took four engaged learning courses while at Loyola and said Lozano’s classes were the most memorable and enjoyable.
“She really hit the nail on the head with what engaged learning should be,” Black said.
Sexual misconduct in the newsroom: Jill Geisler leads discussions with industry experts in DC
The Newseum in Washington, DC, hosted “The Power Shift Summit,” a gathering of leaders in journalism and media that focused on sexual misconduct in newsrooms. Loyola University Chicago’s Bill Plante Chair of Leadership and Media Integrity, Jill Geisler, led the discussion.
“I have rarely felt as much energy in one room around an issue, along with commitment to systemic change,” Geisler said.
The event included representatives from some of the largest media outlets in the U.S. like NPR, PBS, Vox Media, CBS News, POLITICO, USA TODAY, and The Washington Post, and engaged them in a solutions-based conversation about what the industry is doing to handle current cases as well as prevent future misconduct.
The first point focused on assessing where we are now. The second discussion centered around journalists and panel members who spoke about the stories they reported about sexual misconduct in the newsroom. Panelist Amy Brittain was one of the reporters who broke the story in the Washington Post about allegations against Charlie Rose, and former USA Today editor Joanne Lipman discussed her book That’s What She Said: What Men Need to Know (and Women Need to Tell Them) About Working Together.
The last discussion highlighted change in the system, such as looking further into human resource departments, workplace confidentiality, and nondisclosure agreements.
To continue the discussion, the Newseum plans to develop more programs that push forward the solutions to harassment and discrimination—such as workplace civility, anti-harassment training, safe reporting of misconduct, equity in hiring and evaluation, reviews of intern preparation, and attention to the relative powerlessness of freelancers and temporary employees.
“I’m honored that we at Loyola are helping in that continued effort,” said Geisler.
See the meeting’s agenda: http://www.newseum.org/wp-content/uploads/2018/01/Event_PSS_agenda.pdf
Alumna Vanessa Markopoulos pursues passion for brand marketing
Virginia Barreda SoC Web Reporter
School of Communication alumna Vanessa Markopoulos recalls everyone at Loyola being “universally” kind to her as a student.
“If you needed help with something, I never worried that I couldn’t ask,” she said. “There was always a sense of community that I really loved.”
Now, Markopoulos is helping her clients solve their own problems as a digital marketing manager at The Habitat Company, a residential real estate management and development business in Chicago.
Vanessa Markopoulos graduated from the SOC in 2012 with a degree in Advertising and Public Relations.
As a Chicago native, Markopoulos knew she wanted a university close to home.
“There was such an attraction going to a school in the middle of the big city,” she said. “I looked at other schools in the Chicago area, but I kept coming back to LUC. I just knew it was the right one.”
Markopoulos was a marketing major in the Quinlan School of Business, until she realized she could pursue a different side of business.
“I had this really creative side that I enjoyed…but as I started taking business classes, it was pushed to way side,” she said. “So I saw [advertising and public relations] as a great balance of having savvy business skills, while coming up with new and creative ideas and seeing how they would run."
She transferred into the SOC her sophomore year, and held onto a marketing minor.
While her in-house marketing role at The Habitat Company is “to manage all of our properties,” Markopoulos said no day at the office is the same.
“I work to make sure we’re competitive from a digital perspective,” she said. “[That includes] social media, campaign strategies, working with internet listing service (ILS) partners to allow us to hash out a plan, getting vendors at the door…”
Additionally, Markopoulos said she is always trying to “beef up” the company's social media account and website, keeping it up-to-date.
“We’re always working on having more videos out there, being more progressive with company and catching up with the times,” she said.
She also teaches experienced colleagues and managers how to work with digital media. “There are people who’ve worked at the company for 25 years, and don’t know the digital media side,” she said. “I help educate them.”
Markopoulos said she was drawn to Loyola’s Jesuit values and the school’s quickly-evolving campus.
“The school was making so many changes — like building a lakefront,” she said. “There was something very appealing and enticing about [Loyola]… it just clicked.”
One of her favorite courses was communication and conflict management taught by Professor Gilda Parrella, Ph.D.
“I took it back then thinking it was going to be a piece of pie,” Markopoulos said. “When I took it, I thought ‘holy smokes this is insane’.”
Parrella transformed theory into real-life experiences in class, according to Markopoulos. She was fascinated with her professor’s in-depth teaching methods. “It opened my eyes to deal with people and deal with issues — a skill that she said is still relevant in her job today.
“I learned that everyone has a different personality, different skills and handle their conflicts differently. Being able to harness our skills has been useful,” Markopoulos said.
Parrella said Markopoulos was a “very engaged and lively student who was eager to participate in all the course exercises” and “brought strong, positive energy to the class.”
Markopoulos said that Public Relations and Digital Media Associate Professor David Kamerer, Ph.D., who taught her new media campaign course, also told great stories about real-life experiences that resonated with her.
“You could read the information in the textbook, but it’s nice to hear about someone’s experiences in the field, she said. “He made it easy to be in class and to learn and understand a concept.”
When Markopoulos was in school, the idea of digital marketing was new and “revolutionary,” according to Kamerer. A small group of people tended to enroll in the class, but were rewarded with “fresh, cutting-edge information.”
“Not every student could see that revolution,” he said. “But [Markopoulos] could.”
Markopoulos’ early understanding of digital marketing has served her well in her career.
After graduating from Loyola, Markopoulos worked as a marketing associate at Digital Design Corporation, an engineering consulting firm based in suburban Chicago.
Her hands-on experience involved sales pitches, managing distribution, traveling to trade shows and re-launching the company’s web presence
After two years, she tried her hand in two larger agencies, One North Interactive then Civilian, before coming back to an in-house environment at The Habitat Company.
Markopoulos said she wants to continue pursuing a hand-on, in-house marketing career.
“I have a passion for brand marketing,” she said. “That’s where I feel most comfortable. I don’t know if that’s because that where my first gig was….there are always new challenges, opportunities and changes. It keeps my job exciting.”
Markopoulos encourages others to also follow their own passions with hard work and diligence.
“I tell people that as far as when they’re trying to define themselves and work in a field, push yourself,” she said, “because that’s where you’ll reap rewards.”
Rambler Productions is deemed the SOC’s ‘hidden gem’
Virginia Barreda, SoC Web Reporter
The School of Communication’s Rambler Productions is a student-run organization providing video, photography and live-streaming services to clients.
Rambler Productions’ mission: Teach students interested in videography how do a project from beginning to end, while providing high-quality products for clients. Students also get paid for their work.
Rambler Productions has been called the SOC’s “hidden gem” by Palak Shukla, communication specialist at the School of Continuing and Professional Studies, and Rambler Production’s returning client.
Shukla said she has hired the team to photograph multiple events, including graduations, student orientations, mock interviews and even a retirement party.
“[Rambler Productions] is a win-win for users and students because they have practical exposure to skills and it’s nice [for the client] to have someone who understands video and photography,” she said. “It’s in-house, it’s an easy process and a lot better than someone on-staff with a camera.”
Senior film and digital media major Clare Huffstetter, who has worked for Rambler Productions since her sophomore year, said the experience has been nothing but helpful to her.
“It’s given me lots of experience with cameras, editing, different filming scenarios, live streaming, setting up and making sure everything is secure,” said Huffstetter, 21.
She appreciates that the job is a freelance position, based on events, which allows her to pick and choose which projects she wants to work on.
The program currently has 15 student employers, including four graduate school students. This is the first year graduate school students have been hired, according to Rambler Productions Manager Jim Collins.
“This is giving students an opportunity to do professional work, at professional standings, held to a professional level,” he said. “We get a job in, a student takes the role and speaks to the client to get job done. They become the producer and director of whole project.”
Collins said the small production firm began several years ago, after School of Communication Dean Donald Heider received a number of calls from potential clients asking for students for help with projects.
Former Studio Manager Keith Kimmons was the first Rambler Productions manager, according to Collins. Kimmons created a rate card, listing the program’s services and prices.
A portion of what the company gets paid goes to students, and the rest goes into a fund for maintenance of equipment for the team, Collins said. The number of projects vary from week to week.
“Sometimes I can go a couple weeks without them,” he said. “Sometimes I can have three or four in a week.”
Collins said most requests are either within the Loyola community or affiliated with Loyola; only a small portion of clients are outside of the university.
Projects requested of the staff could include producing, directing, conducting interviews for clients, editing video; and adding music, title pages and PowerPoint slides. A client may also ask for live streaming services.
While production team mostly does video services, it began incorporating photography last year.
The most recent project was for Information Commons Director Dr. Paul Voelker, for a panel called “Holocaust Rescuers: Overcoming Evil,” at the Klarchek Information Commons. The presentation was about people who rescued victims from the Nazis during the Holocaust.
First year Master of Communication: Digital Media and Storytelling student Kaitlin McMurray took on the project by herself.
“It was just me,” McMurry, 26, said. “I had to set up film myself, contact the client, and edit it and hand it back to the client. It was done from beginning to end.”
She said her job isn’t always smooth sailing, recalling some audio problems during the panel. But the experience has taught her how to face challenges head-on.
McMurry, who wants to make documentaries, knows she will be doing a lot of freelance work in her career. She said her work with Rambler Productions is preparing her for the real world and making her more confident in her abilities.
“It helping me not only learn equipment, but it’s also helping me understand you have client, and what kind of questions you should ask [them], and how to deliver the best product you can,” she said.
As a client, Voelker said he looks for high-quality jobs that the library can preserve. He has relied several times on the “expertise” of the student workers in Rambler Productions.
“Jim [Collins] and the team do a great job,” he said. “The students are very professional. There are lots of programs that we want to preserve and costs can be expensive. So it’s nice to have a university-based production team that is affordable.”
McMurry said she is grateful that Loyola has given her an outlet that allowing her to apply her skills, gain experience and get paid.
“This helps me practice,” she said. “It’s a way to gain hand on and build me reel. I can link to Holocaust event and say ‘I filmed this from start to finish’ and show it to potential employers.”
McMurry said Collins has been a supportive mentor and a “wealth of knowledge.”
“He’s patient with me, and he’s encouraging,” McMurry, said. “He has a good balance of holding your hand and knowing when to step back to overcome challenges… and letting you shine.”
Collins said he will lose one-third of his staff this May, primarily because of graduating student workers.
“I’m sad to see some of the kids go because they’ve been working for me so long and I know them and you can depend on them,” he said. When I lose people that are really competent and dependable, it’s always sad.”
But he said he’s always looking to hire more talent.
Those interested in applying can visit https://www.luc.edu/soc/resources/ramblerproductions/ to download an application. Applications should be sent to firstname.lastname@example.org.
Loyola SoC Award Winners for TV and video work
Six Loyola School of Communication students received awards for their video productions at a recent ceremony hosted by the Chicago/ Midwest chapter of the National Academy of Television Arts & Sciences. Additionally, one Loyola student won a prestigious scholarship.
In the category of general assignment news, Crystal Pillar awards were given to Loyola graduate students Erin Law and Megan McKinley. They won the award for their story “Dress for Success,” profiling a non-profit organization’s efforts to provide professional clothing for disadvantaged women to help them enhance their career opportunities. Their story was completed in Professor John Goheen’s Video Documentary class in Spring 2017.
Also winning a Crystal Pillar in general assignment news was Byron Macias, a member of the Claretians missionary order and a student in the Digital Storytelling master’s program. His video essay, “Just a Shower,” shared a unique perspective on an everyday activity that becomes infinitely more difficult for someone with a disability. He produced the work in Professor Goheen’s Backpack Journalism course in Spring 2017.
The third award went to students Ronnita Dumas, Hans Hart, and Jessica Kirstein for their public service announcement, “Sophie’s Gun Shop.” The video was produced for the multimedia commercial production class taught jointly by Professor Goheen and Professor Pam Morris in Fall 2016. It featured a scene with a dark message: what if a child, instead of selling cookies and lemonade, set up a sidewalk stand to sell guns? The PSA promoted the mission of the Illinois Coalition Against Gun Violence, and supported the School of Communication’s social justice theme for the 2016-2017 school year.
In addition to the Crystal Pillar winners, multimedia journalism major Nick Coulson was honored as the winner of the Bernstein Global Wealth Management Scholarship, worth $5,000.
Coulson is a senior who was recently chosen for a prestigious internship with the ABC News program "Nightline" at the network’s headquarters in New York, where he will spend the spring semester.
Six other Loyola entries were finalists for Crystal Pillar awards, representing work by students Nader Issa, Madeline Kenney, Nicolas Lopez, Trisha McCauley, Grace Runkel, Jacob Voss, Jeff Chow, Hanlin Guo, Caitlin Higgins, Ashley King, and Nikhil Sequeira.
Alumnus Steven Michael Navas brews success by connecting with consumers
Virginia Barreda, SoC Web Reporter
Loyola alumnus Steven Michael Navas has always been drawn to “entertainment and the art of selling.”
He said supporting brands through sales initiatives is the career path for him. It also doesn’t hurt that he’s a beer connoisseur.
Navas, who received a degree in 2008 in Advertising and Public Relations, was part of the first School of Communication graduating class.
Today, he is brewing his way to success as the brand activation manager for New Belgium Brewing Company.
His current job is often about “getting your hands dirty.”
“The brand activation teams are the arm of marketing team that get the physical jobs done,” Navas said. “We are the ones that provide insight on what happens in the field and ensure we support our sales teams in must-win markets.”
Navas said that the art of brand activation involves bringing “national marketing programs to life locally.” This allows marketers to connect with consumers, partners and get in the “trenches” with the sales teams.
While New Belgium is based in Fort Collins, Colorado and Ashville, North Carolina, Navas said his priority is to reach consumers in Chicago.
For a 25-year-old brand, it’s important to stay fresh — which Navas said is a lot harder said than done.
“..It’s extremely important to ensure we continue to innovate, continue to introduce and ensure [that] we stay relevant with a lot of activity,” he said. “Our goals are to drive trail so that in return we drive sales.”
His programs are centered on sales-driven initiatives including “on premise” events at bars and restaurants; sampling programs for customers; industry events, like parties for bartenders and servers; and other large-scale experiential events.
Navas also helps coordinate Chicago’s Tour de Fat, an event held in 33 U.S. cities, which combines bicycles with beer in honor of Fat Tire, one of the brewery’s most popular beers. The event also features local musicians and artists.
A portion of all proceeds go towards local non-profit organizations, according to Navas. This year at Chicago’s Tour de Fat, part of the profits were donated to West Town Bikes. He said New Belgium has raised more than $4.5 million nationally for partnering non-profits since its inception.
Navas said he puts these initiatives into action “with local advertising and promotion,” a skill he developed, in part, during his time in the SOC.
While studying in the “beautiful” and “diverse” downtown campus, Navas said he fostered strong relationships with students, as well as professors who guided him through his career path.
Advertising and public relations professor Herb Ritchell was one of them.
“He had an amazing background, and gave me insight into the idea of advertisement,” Navas said. “He also helped me define the different categories of advertisements.”
Navas said Ritchell also played a key role in helping him land four internships during his time at school.
“He had an amazing positive attitude, friendly — almost beaming — and a lot of energy,” Ritchell said of his student. “He was also outgoing, which probably aligns well with his career.”
At the time of the SOC’s inception, there were two advertising and two public relations courses available, according to Ritchell, giving students the opportunity to help shape their curriculum.
Navas said that his professors at Loyola also taught him the importance of practicing ethical integrity in his career.
“A lot of marketers don’t really think about the end consumer and just think about driving sales,” he said. “I try to think about how my work impacts consumers and [if] my work is doing good for them.”
But marketing adult beverages doesn’t come without its challenges. Navas said the beer industry is cluttered, often making it difficult to promote the brand. The job also brings a fair share of sleepless nights due to over-time work.
But, “the great thing about beer is that people always are interested in tasting it, learning about it and overall interacting with it,” he said. “It’s a very lively and social industry, which I love.”
Prior to his position at New Belgium, Navas had experience working at DC Comics, Six Flags and Beam Suntory. All of these opportunities have been a result of hard work and goal-setting, according to Navas.
“My biggest advice is to stick to your goal and stay focused,” he said. “It’s something I strive to do every day in my career.”
Professor Chris Yim, Ph.D, strives to give students a hands-on experience in public relations
Virginia Barreda, SoC web reporter
After working 30 years in the public relations field, Chris Yim, Ph.D is dedicated to giving her students a hands-on experience in the classroom.
Yim said she wants to expose her students to the types of challenges that may arise in real life and work situations by creating a curriculum that includes mock press releases, case studies and discussions.
Once they get out of the class, [students forget what they’ve learned],” she said. “I love the word ‘muscle memory.’ Once they have hands-on experience...and then one or two years later, are in the job market, they’ll remember what they [did in class].”
Originally from Seoul, South Korea, Yim began teaching at Loyola this semester; this is her first experience as a full-time professor. Before coming to Loyola, she was the CEO of Porter Novelli in Korea, an international public relations firm. While in the company, Yim said she didn’t have much time to teach, but once she earned her Ph.D., she made the switch to become a full-time professor.
“In Seoul, I had a couple chances to help some adjunct professors, but it was very new and very challenging, but also very dynamic,” Yim said. “I really enjoyed it.”
The classroom culture between America and South Korea is “very different,” according to Yim.
“In Asian countries...in the classroom, usually the professors teach the students in a lecture-based [approach],” she said. “After lectures, [students] ask a couple of questions, but it’s a very limited interaction.”
Yim said students in South Korea expect to devote the entire class time to lecture. If a professor were to devote half of class time to lecture and the other half on an “activity or practice,” students would often consider the teacher to be “negligent in preparation” for the class.
Things were different for Yim when she set foot onto Loyola’s campus.
“The first couple of weeks, I prepared all of the lectures,” she said. “And I felt that students started to [get] bored. American students love to discuss...and want to engage...so that was the key difference that I found.”
Yim said she was impressed by American students — particularly those at Loyola — who are not afraid to speak their mind.
“The students love to speak up...make discussion,” she said. “They love to challenge the professors and have group discussions.”
Yim earned her master’s degree in public relations from Yonsei University and her Ph.D. in communication studies from Sungkyunkwan University in South Korea. She went back later to teach at both alma maters for about five years.
She wrote her dissertation on crisis communication, the specialty of defending a business when facing a public challenge that could damage its reputation.
Yim said her family had already moved to Chicago six years prior to her arrival in the city, and she had been traveling back and forth from her home in Seoul to visit them before making the move permanent.
She said one of her greatest professional accomplishments was getting hired and having the opportunity to teach at Loyola.
“It’s not easy to get a job as an international faculty [member], especially from the Koreas,” she said.
Yim started her career in marketing as a brand manager for Burger King in Korea and then as marketer from Rich Products’ brand, before finding her interest in public relations.
“After six years, I realized that PR was a specialty unit and function of a company,” she said. “And one of the biggest merits of PR is [the idea of] expanding boundaries. Public relations [professionals] work with marketers, business executives, social media, and anything related to the public.”
Yim’s graduate-level campaign planning and practice course of eight students covers many PR campaign cases and teaches them the “key success factors” that people need in today’s global market.
“I cover how to plan from the beginning... from the constitutional analysis, to how to position the brand and company in this market, how to make an insight, and how that can be delivered in the actionable program,” she said.
Students select a topic of interest and during the semester, create a campaign program for their topic and present it at the end of the course.
“That’s the reason they are fully engaged in the program,” Yim said. “Because they are interested in their topics. And they are always thinking about how to apply the class lesson to their actual program. It’s a high-return on investment from the student’s perspective. By end of semester, they can have a very established portfolio.”
Maliz Mahop, a second year Master of Science: Global Strategic Communication student, said Yim has guided her through her initiative Light Up the City, an event influencing millennials to be leaders in careers, communities and campuses.
“[Yim] is walking me through what it means to have an initiative and bring awareness [to it] through a campaign,” Mahop said. “...This is super valuable. Taking the method, breaking everything down, doing case studies...those are the hands-on things that we do. We’re not just talking about theories every week. She wants us to be successful.”
Mahop, 24, said one of the most important lessons she has learned from her professor is to know your audience.
“Know the stakeholders involved in your campaign, project or initiative,” she said. “Because as a PR practitioner, you have to understand the people that you serve.”
While Mahop wants to work in television production, she said the skills Yim is has taught her are applicable in all cases.
“I plan to have my own media and communication firm, so this skill set will be valuable forever, not only in TV,” Malhop said. “If I want to [work] freelance on campaigns, I have the capability to do that because of what we’re learning.”
Next semester, Yim will also teach a course on crisis communication in the undergraduate program and a corporate communications course in the graduate program.
She plans on sharing her first-hand experience of working at Fortune 500 companies, to give students an idea of what businesses do in crisis situations.
The key lesson will be, “how [to] handle, how [to] monitor an issue before it escalates into crisis. How do you successfully go through the crisis and what might be the next step to recover from [it],” she said.
New SoC course focuses on defining fake news and identifying trustworthy sources
Virginia Barreda, SoC web reporter
Loyola’s School of Communication has introduced a new class this semester focusing on fake news.